Art Director - 3D Artist - Photographer

Under Armour

This multiscreen interactive consumer experience is a motion-activated prototype created to show off the HOVR Sonic connected shoe. In its passive state, the animation is data-driven displaying information collected from the UA running community such as miles run in a given area, common routes by locals, and accumulated calories burned by runners. As the shoe is lifted from its platform, a second animation is activated displaying information about the unique benefits of the HOVR Sonic connected shoes.

Agency - max/lab

Shoe modeling, shading, lighting, animation & rendering - Lee Kordel